Services

Copywriting:

Explosive Messaging

Ka-blam!

That should your target audience’s reaction whenever they see your ad or marketing piece. Words should figuratively blast off of the page, hit them hard right between the eyes and make them want to take the next step in the buying process. To make it happen, we use C4.

Every communication we develop for you will be:

  • Clear – Simple, easy-to-comprehend, everyday language will keep your reader engaged.
  • Compelling – The words will be powerful and effective in describing the benefits of your company, product or service. Active voice and style – with vigorous writing, transitions between thoughts and so on – will move your prospects toward the action you desire.
  • Consistent – We will ensure the messaging supports your branding strategy and complements your other communications.
  • Concise – Short is sweet.

Brand Development & Positioning:

Staking Your Claim

Branding is simply what you do to build and maintain a strong identity so prospects have a positive image of your organization and your offerings. Any time people think of what you sell, you want to be at the top of their list. We’ll help you:

  • Define what your identity is now, and what you want it to be.
  • Position you in a way that sets you apart from your competitors.
  • Develop a messaging framework that highlights your differentiators.
  • Deliver clear, concise and honest brand messages.
  • Answer the golden question for your customers and prospects: What’s in it for me?
  • Give your them avenues for interacting with your organization.

Strategic Planning:

Get Your Ws and H in a Row

Marketing strategy is just a fancy way of saying who you want to reach, what you want those prospects and customers to do, when and where you want them to do it, and how you’re going to convince them that they should. We’ll help you:

  • Define target markets.
  • Determine how your organization, product or service meets their needs.
  • Differentiate you from your competition.
  • Determine actions you want your prospects to take.
  • Decide how you’ll enable those actions through specific methods and tools.
  • Zero in on simple, compelling messages that focus on your customers and prospects.
  • Execute.

Concepting:

What’s the Big Idea?

In today’s high-speed marketplace, no one takes a lot of time to pay attention to marketing messages, let alone read, pay attention to or think about them. Unless…
Whether we’re talking about a single ad, a corporate brochure or a comprehensive campaign, you need a concept that grabs attention and holds interest.

A good concept is, first and foremost, firmly rooted in your organizational culture, business objectives and differentiators. Because, let’s face it, creativity for creativity’s sake is a waste of time and money.
Next, a strong concept combines themes, headlines and images in complementary ways that will carry your story through multiple message delivery channels over time. It might tickle their funny bones, make them stop and say, “Huh?!” or appeal to their softer side – whatever will effectively impact your audience.

Finally, a valuable concept will move members of your target market to the action you desire.
These are the kinds of concepts we’ll develop for you.

Campaign Execution:

Giving Your Story Life

When it’s time to get the good word out, we’ll develop the tools that will get the job done. In the process, we’ll make sure they all work together to achieve overall brand consistency

  • Annual Reports
  • Case Studies
  • Corporate & Sales Collateral
  • Corporate & Sales Videos
  • Direct Mail
  • Event Coordination
  • Interactive Presentations
  • Press Kits & Releases
  • Newsletters
  • Online Marketing
  • Radio, TV and Print Ads
  • Visual Identities
  • Websites

Project Management:

The Best Team for the Job

Just as no two clients’ needs are the same, no two branding or marketing teams should be the same. We match team members to the project by pulling in experts from range of communication disciplines, then oversee projects to ensure they’re completed well, on time and on budget. Depending on the project and its objectives, we work with:

  • Internal Marketing Staffs
  • Graphic Designers
  • Illustrators
  • Media Planners
  • Multimedia Architects
  • Photographers
  • Radio/TV Producers
  • Social Media Experts
  • Videographers
  • Web Architects
  • Web Designers

Public & Media Relations:

Building Credibility

Say it yourself, and your message is suspect. Real credibility comes when someone else says it for you. We’ll help you build and support your brand identity and achieve your objectives through public and media relations that get people talking about your business or organization.

 

10 Reasons to Hire Fredricks Communications

    1. Strength Optimization – You’re great at what you do; hire someone who is great at strategic copywriting of advertising and marketing materials so it doesn’t take energy away from your core competency.
    2. You’re Too Busy – Isn’t everyone? Let me take that writing project off your plate, get it done well and give it back to you, ready to go.
    3. Copywriting Is Not Like Other Writing – Sure, anyone can write, but very few can effectively copywrite. Advertising, marketing and promotional materials require specialized experience and expertise, and FredComm has it.
    4. Fresh Perspective – Maybe you’ve gotten too close to your business or institution to give the writing an original or objective approach. I can bring a fresh eye to the project and your business.
    5. Quick Study – You need a copywriter who can come in, quickly learn about your business, the specific project and its objectives, then turn it all into compelling and effective ideas and executions.
    6. Strategic Focus – You need more than just a wordsmith; you need someone who can help with strategic direction, too. FredComm can, and does.
    7. Deadlines Are Sacred – FredComm has a rock-solid track record for on-time delivery.
    8. Pout-Free Service – You want someone who is easy to work with, puts ego aside, produces crisp and effective writing, and won’t make a scene if you make copy changes. That’s me.
    9. Creative Collaboration – I’ve worked in an agency and as part of an in-house marketing team. That background trained me to think visually and work closely with art directors and graphic designers on creative concepts, a valuable skill essential to producing strong work.
    10. Cost Efficiency – Hiring FredComm can save you money. I can write it better and faster, and you won’t have the costs of salary, benefits and office space for an on-staff writer.