MeritCare (Sanford Health)
A Dream Come True
When Alfunz and his merry friends took over Laffalot (a.k.a. MeritCare Children’s) on the 4th floor of MeritCare Medical Center (now Sanford Health) in Fargo, N.D., FredComm was there to spread the word. The newly remodeled Children’s Hospital featured colorful, playful and light-hearted animal characters and environments created by a local artist whose daughter had spent many months in a children’s hospital several years before. We helped develop ideas and copy for the the brochure that introduced Laffalot to the community and MeritCare stakeholders. It was one of several projects that we have completed for the health system.
Tools: Brochures
FredComm Role: Copywriting
