Allegiance
The Heart & Soul Behind Your Voice
Allegiance develops software that helps non-profit radio stations (TV and radio) more effectively manage information. More specifically, Allegiance software and add-on modules address needs related to fundraising efforts, member data management and station operations. In 2009, Allegiance began upgrading its brand image and improving its overall marketing. FredComm was part of the marketing team that developed a new brand identity system, positioning and overarching theme for the organization’s marketing efforts. “The Soul Behind Your Voice” refers to the integral role of Allegiance software in making public broadcasting viable.
Tools: Positioning Statement Website, Print Ads, Direct Mail, Newsletter
FredComm Roles: Brand Development, Positioning, Concepting, Reporting, Headline & Copywriting
