Fargo Jet Center (FJC) is an aviation services company that serves as a fuel stop for private planes, provides charter aircraft services, aircraft sales and flight instruction. With the completion of a multimillion-dollar renovation to its passenger terminal, FJC wanted to make a splash with prospective charter clients in the community. FredComm was part of the marketing team that developed a unique invitation to an open house and press materials announcing the new facility. The invitation complemented the FJC’s messaging – that flying charter saves time and money. It included a special die-cut mailer with a countdown clock fastened to it, which we programmed to count down to the exact date and time of the event. The open house was a smashing success.
Tools: Direct Mail, Press Packet & Release, Event
FredComm Roles: Creative Direction, Concepting, Media Relations, Headline & Copywriting