DMS Health Technologies
Nationwide Diagnostic Solutions
DMS Health Technologies provides diagnostic imaging equipment, facilities and staff for health care facilities with mobile, interim or fixed-site solutions. The company’s products and services help customers expand services with modalities, training and support, and business development services that help build volume. FredComm was part of the marketing team that executed a direct mail campaign to open the door to specific prospects and facilitate the sales process. The campaign highlighted the benefits of DMS products and services in specific situations, such as when a health care facility department is experiencing chronic patient backlog, when the facility as a whole is preparing for or recovering from a disaster or when it has a wing under construction.
Tools: Direct Mail
FredComm Roles: Creative Direction, Concepting, Headline & Copywriting
