DMI is a wind tower manufacturer in West Fargo, N.D. with additional facilities in Tulsa, Okla., and Fort Erie, Ontario, Canada. The company got its start as a machine tool fabricator and refurbisher in the 1970s and began manufacturing wind towers in the late 1990s. From 2004 through 2008, FredComm helped rebuild DMI’s brand and position the company as a wind tower leader. The marketing team’s efforts helped DMI gain top-of-mind awareness become a dominant wind tower supplier in North America. FredComm also spearheaded media relations efforts as DMI expanded to new facilities in Oklahoma and Ontario.
Tools: Trade Print Campaign, Corporate Brochure, Sales Inserts, Marketing & HR Videos, Media Relations, Website
FredComm Roles: Brand Development, Strategic Planning, Concepting, Headline, Copy & Video Scriptwriting, Media Relations
2006 WINDPOWER Show Dailies >>
This information represents past work of FredComm and its project partners and does not constitute endorsement by DMI Industries.