U.S. Navy

“Bringing America’s Navy Home”

Fredricks Communications helped to “Bring America’s Navy Home” for Fargo Navy Week, Aug. 8-14, 2011. As the In-City Planner for Fargo Navy Week, FredComm assisted the Navy Office of Community Outreach and the Navy’s primary communication contractors in setting up and coordinating a wide range of community events, meetings and media opportunities….

Navy Weeks, held in select communities each year, are intended to showcase the investment Americans have made in their Navy and increase awareness in cities that do not have a significant Navy presence. The theme for 2011 Navy Weeks was “Bringing America’s Navy Home,” and Fargo was one of only 21 metropolitan areas around the country selected to host a Navy Week during the year.

FredComm helped set up close to 60 events for Fargo Navy Week, developed and distributed materials to the local media and coordinated media opportunities. By the end of Fargo Navy Week, the Navy had garnered more than 2.2 million in-person and media-facilitated impressions for its key messages in the Fargo-Moorhead media market. Comparatively, Fargo Navy Week resulted in more impressions than the 2011 Navy Weeks in much larger designated market areas such as Austin, Texas (1.1 million) and New Orleans (1.2 million).

Tools: Press Releases, Media Advisories, Press Packets, Websites

FredComm Roles: Event Planning & Coordination, Media Relations

This information represents past FredComm work and does not constitute an endorsement by the U.S. Navy.