Mid-State Seed
Firmly Planted in Partnership
Mid-State Seed, Marshall, Mo., conditions soybean seed developed by leading seed companies and grown by select area farmers. The company separates, cleans, treats and custom packages more than 50 branded, identity-preserved varieties for distributors around the world. Mid-State partners with only the best seed companies and farmers who have demonstrated consistent performance. Partnership and trust are the hallmarks of the company’s business philosophy. FredComm was part of the marketing team that developed Mid-State’s brand image and market positioning.
Tools: Positioning Statement, Website
FredComm Roles: Brand Positioning, Copywriting
