Korindo Wind
Precision in Branding
The Korindo wind energy division was one of 14 divisions of Korindo, an Indonesia-based multinational. Its agent is Los Angeles-based Kousa International. When we started working with Kousa in 2009, the company had delivered several hundred wind tower sections to North America. However, there was significant confusion in the marketplace between Korindo, its wind energy division and Kousa. In addition to clearing up that confusion, the company wanted to effectively tell its experience, capacity and capability stories for the North American market. We recommended a new name for the division, Korindo Wind, then developed a strategic plan, new visual identity and messaging and a print campaign. We also placed various stories in trade publications. Korindo Wind has gained significant brand recognition in North America market, reinforced its reputation among international customers and made sales even in a depressed global economy.
Tools: Naming, Visual Identity, Positioning Statement, Messaging Framework, Corporate Brochure, Sales Sheets, Website, Trade Print Campaign, Media Relations
FredComm Roles: Brand Development, Strategic Planning, Project Management, Creative Direction, Concepting, Media Relations, Headline & Copywriting
