FSBND
Values-Based Banking
FredComm began working with First State Bank of North Dakota in 2007 to help the bank to reshape its brand and messaging to encompass those values and the things that make it a solid financial partner to individuals, businesses and agricultural producers. First State Bank of North Dakota (FSBND) is a privately owned organization with branches in 10 rural North Dakota communities and a rich, 100-plus-year history of being a partner to those communities. FSBND financially support youth and civic organizations and participates in projects that, while they may not yield optimal returns for the bank, will benefit the community. FSBND also is known for conducting business with values that are the bedrock of rural America: honesty, loyalty and integrity.
Tools: Corporate Brochure, Website, Print Ads, Media Relations, Radio Ads
FredComm Roles: Brand Development, Creative Direction, Project Management, Headline and Copywriting, Radio Scripting, Media Coordination
Values-Based Banking Print Ads >>
