The West Fargo Soccer Club (WFSC) is a community-based, non-profit athletic club that offers recreational and competitive soccer programs for kids kindergarten through age 19. The club is in the midst of a transition from a small, local club in West Fargo that only offered one program (summer competitive for kids ages 9-19) to a larger club that offers year-round programming (spring, summer and fall recreational; summer and fall competitive; and winter academy training) for kids throughout the Fargo-Moorhead-West Fargo metropolitan area and surrounding region.

Fredricks Communications began working with the WFSC on a pro bono basis at the beginning of 2011. Since then, we have helped the club standardize and elevate the professionalism of its communications, developed a look and feel for all its advertising and marketing, and created core brand messaging. The core brand identity is grounded in the values and skills that kids can learn by playing in the world’s game, with fun at the center of everything.

Component materials that FredComm developed for the club included:

• Series of print ads
• New masthead the club’s website
• Flexible signage for the club’s home fields at Scheel’s Outdoor Complex that allows the club to change messaging related to registration periods for each new seasons
• A standard format and masthead for the “Goal Post,” which is the primary vehicle for club-wide communications
• Postcards (distributed at gate in advance of new season registration)
• Posters (displayed in area businesses and organizations)
• Series of radio ads

With the help of advertising and marketing, the WFSC was able to gain an adequate number of players to successfully launch its new programs.

Tools:  Print Ads, Radio Ads, Website, E-Based Information Releases, Posters, Postcards, Signage

FredComm Roles:   Brand Consultant, Creative Director, Copywriter, Account Manager

WFSC Print Ads>>

WFSC Website Banner>>

WFSC “Goal Post” Masthead>>

WFSC Complex Sign>>

WFSC 2011 Fall Rec Handout>>