Check out The Red Letter Archive, 2004-Present
Volume 9, Issue 1 – January/February 2012
10 Reasons to Hire FredComm
Small and large companies hire external marketing strategists, creatives and copywriters all the time. They do it for all kinds of reasons, from saving money to effectively managing the time of internal staffs. It makes sense for them; it can make sense for you, too.
Here’s why your business or organization should hire FredComm:
Strength Optimization – You’re great at what you do; hire someone who is great at strategic copywriting of advertising and marketing materials so it doesn’t take energy away from your core competency….
Volume 8, Issue 6 – November/December 2011
Print is Undead
“Print is dead,” Egon tells Janine in a classic scene from the 1984 film “Ghostbusters.” All due respect to Egon, but he may have been getting a little ahead of the wooden stake. Fact is, print is undead. And not just in the realm of newspapers and magazines and junk mail, but in marketing, too.
Print clearly isn’t alive in a thriving sense. Companies, organizations and individuals are moving to the global, real time, right now information access and distribution that technology makes possible. We have our smart phones, blogs, RSS feeds, tweets, Facebook notifications, friends, followers and followees.
But print isn’t dead, either….
Volume 8, Issue 5 – September/October 2011
Take It – And Build It – One At a Time
It’s all about one person.
The most effective advertising and marketing programs attract customers and
foster brand loyalty one person at a time.
It’s tempting – even with today’s world overrun with smart phones, texting and other personal modes of communication – to develop messaging directed at groups or, sometimes, many subgroups within a larger target audience.
In “Guerrilla Advertising,” Jay Conrad Levinson wrote about Claude Hopkins. He was “…a successful copywriter (who) cautioned writers not to think of people in the mass, but to think of a typical individual who is likely to want what you sell…(he) advised advertisers to talk to people one at a time.”
I’m sure Hopkins took this a little further…
The Red Letter – What’s It Mean, Anyway?
